We write and distribute Korean-language press releases, pitch Korean journalists directly, secure coverage that surfaces on Naver News, and run launch PR programs for brands announcing their entry into the Korean market, all from our Seoul office.
Earned media works differently in Korea than in any Western market. Most Korean consumers read news through Naver News aggregation rather than on publisher websites, which means coverage only matters if it appears in outlets syndicated into Naver's news ecosystem. Press releases follow Korean formatting conventions, pitches happen in Korean through relationships built over time, and a translated English press release sent to a generic media list will be ignored. Effective Korean PR requires a team that operates inside this system.
HOW KOREAN MEDIA RELATIONS WORKS
Why PR in Korea is a different discipline
01
Naver News is the distribution layer that decides visibility
Naver News aggregates articles from hundreds of registered Korean news outlets, and it is where the majority of Korean news consumption happens. When your announcement is covered by an outlet syndicated into Naver News, it becomes searchable and discoverable across Korea's dominant portal, appears for your brand-name queries, and feeds the review-and-research behavior Korean consumers follow before buying. Coverage in an outlet outside the Naver News ecosystem, however prestigious it sounds in English, has a fraction of the impact. We build media targets around Naver News syndication first.
02
Korean press releases are a format, not a translation
Korean press releases (보도자료) follow structural conventions that differ from AP-style Western releases: headline patterns built for Korean news desks, formal register, quote conventions, and attachments prepared the way Korean journalists expect to receive them. Releases are distributed through Korean newswire services and direct-to-desk delivery to beat reporters. An English release run through translation reads as foreign to a Korean editor and rarely earns pickup.
03
Journalist relationships are built in Korean
Korean beat reporters at business, technology, consumer, and trade desks are pitched in Korean, by people they know, with angles framed for their outlet. Press conferences (기자간담회), media briefings, and one-on-one interviews all run in Korean. Our team maintains working relationships with reporters across the major dailies, economic press, technology and trade media, and consumer verticals, and manages every interaction natively.
OUR PR SERVICES
What our Korean PR services include
Korean press release writing and distribution
Original Korean press releases written by native writers to Korean news-desk conventions, distributed through Korean newswire services and direct pitching to targeted beat reporters. Every release ships with the supporting materials Korean journalists expect: images sized for Korean CMS standards, fact sheets, and executive bios in Korean.
Media outreach and story placement
Proactive pitching of feature angles, executive interviews, contributed articles, and product stories to Korean journalists. We build custom media lists per announcement rather than blasting a static database, and we follow up the way Korean newsrooms expect: in Korean, with the materials complete on first contact.
Naver News visibility strategy
Media targeting designed around Naver News syndication, so earned coverage compounds into search visibility. Coverage that ranks for your brand keywords on Naver becomes a durable trust asset that influences every Korean consumer and business partner who researches you.
For B2B and specialist brands, we place stories in Korea's economic dailies and category trade press: economic and business media for funding, partnership, and market-entry news, and technology, retail, beauty, food, and industrial trade outlets for category stories. Trade coverage in Korean reaches the buyers, distributors, and partners that consumer media cannot.
Launch and market-entry PR
A coordinated announcement program for brands entering Korea: entry announcement, localized messaging and Q&A documents, media briefings or a launch press conference, executive interviews, and coverage amplification across your Korean digital channels. Launch PR works best when it is synchronized with a launch event, and we run both.
Korean-language monitoring of your coverage, competitor coverage, and category conversation across Naver News, Daum News, and Korean media, with monthly reporting that ties PR activity to measurable outcomes: placements secured, Naver News visibility, brand search volume lift, and referral traffic.
INTEGRATED CHANNELS
Earned media works hardest when it is integrated
PR in Korea multiplies the other channels you are already investing in. Earned coverage on Naver News strengthens the brand-search results that your advertising drives people to check. Launch announcements coordinated with pop-ups and press events generate coverage plus social content in the same week. Journalist coverage and KOL content reinforce each other: reporters watch what creators surface, and creators cite what the press validates.
Naver News aggregates articles from registered Korean news outlets, so the path to Naver News is earning coverage from journalists at those outlets. Brands cannot publish directly into Naver News. The work is classic media relations executed in Korean: a newsworthy angle, a properly formatted Korean press release, and pitching to beat reporters at syndicated outlets. Once an article is published by a registered outlet, it surfaces in Naver News search and feeds for your brand keywords.
Costs depend on scope and cadence. A single announcement program (Korean press release, newswire distribution, and targeted journalist pitching) typically starts around ₩3,000,000 to ₩8,000,000. Ongoing retainers covering monthly releases, proactive story placement, media relationships, and monitoring generally range from ₩5,000,000 to ₩20,000,000+ per month depending on industry and ambition. Launch programs with press conferences and events are scoped individually. A strategy call is the fastest way to get an accurate estimate.
Generally, no. Korean newsrooms work in Korean, and English releases are deprioritized or ignored at almost every desk. A small number of English-language outlets in Korea accept English materials, but they sit outside the Naver News consumption patterns of mainstream Korean audiences. Every release we distribute is written natively in Korean to Korean press conventions, with your approval workflow run against an English reference version so your team retains full message control.
The distribution system, the format, and the language all differ. Visibility is decided by Naver News aggregation rather than by individual publisher reach, so outlet selection follows syndication, not masthead prestige. Press materials follow Korean 보도자료 conventions rather than AP style. Relationships, pitching, briefings, and interviews run entirely in Korean. And earned media in Korea doubles as search marketing, because news coverage ranks in Naver results where Korean consumers research brands before purchasing.
Announcement-driven coverage lands fast: a well-executed release with real news value typically generates pickups within one to two weeks of distribution. Building sustained visibility takes longer. Proactive story placement, executive profiles, and trade features develop over one to three months as relationships and angles mature. The compounding effect on Naver brand-search results builds over a quarter or more of consistent activity, which is why we structure most PR engagements as ongoing programs rather than one-off releases.
01
How do I get my brand featured on Naver News?
Naver News aggregates articles from registered Korean news outlets, so the path to Naver News is earning coverage from journalists at those outlets. Brands cannot publish directly into Naver News. The work is classic media relations executed in Korean: a newsworthy angle, a properly formatted Korean press release, and pitching to beat reporters at syndicated outlets. Once an article is published by a registered outlet, it surfaces in Naver News search and feeds for your brand keywords.
02
What does PR cost in Korea?
Costs depend on scope and cadence. A single announcement program (Korean press release, newswire distribution, and targeted journalist pitching) typically starts around ₩3,000,000 to ₩8,000,000. Ongoing retainers covering monthly releases, proactive story placement, media relationships, and monitoring generally range from ₩5,000,000 to ₩20,000,000+ per month depending on industry and ambition. Launch programs with press conferences and events are scoped individually. A strategy call is the fastest way to get an accurate estimate.
03
Do Korean journalists accept English press releases?
Generally, no. Korean newsrooms work in Korean, and English releases are deprioritized or ignored at almost every desk. A small number of English-language outlets in Korea accept English materials, but they sit outside the Naver News consumption patterns of mainstream Korean audiences. Every release we distribute is written natively in Korean to Korean press conventions, with your approval workflow run against an English reference version so your team retains full message control.
04
How is Korean PR different from Western PR?
The distribution system, the format, and the language all differ. Visibility is decided by Naver News aggregation rather than by individual publisher reach, so outlet selection follows syndication, not masthead prestige. Press materials follow Korean 보도자료 conventions rather than AP style. Relationships, pitching, briefings, and interviews run entirely in Korean. And earned media in Korea doubles as search marketing, because news coverage ranks in Naver results where Korean consumers research brands before purchasing.
05
How long does it take to see results from Korean PR?
Announcement-driven coverage lands fast: a well-executed release with real news value typically generates pickups within one to two weeks of distribution. Building sustained visibility takes longer. Proactive story placement, executive profiles, and trade features develop over one to three months as relationships and angles mature. The compounding effect on Naver brand-search results builds over a quarter or more of consistent activity, which is why we structure most PR engagements as ongoing programs rather than one-off releases.
NEXT STEP
Get your brand into the Korean press
Korean consumers and partners will judge your brand by what Naver News says about it. Book a call and we will map the announcement strategy, media targets, and launch program that fit your entry into Korea.
